Happy Monday, Creators 👋
IN THIS ISSUE
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Welcome to Remarkable Monday. This is our corner of the internet where we get the inspiration and insights to crush our content goals for the week ahead. Make yourself at home and feel free to hit reply if you want to get in contact with me, your host. I’m Mark Patterson, and my hope for you this week is that you make it remarkable!
I noticed a pattern
None of the guests I’ve interviewed had the perfect setup when they started. Not the fitness creator building events while working an engineering job. Not the copywriter who stumbled into advertising from construction management. Not the casting director who pivoted mid-career when she noticed creators were outpacing actors.
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Every guest in this roundup moved before they felt ready — from a desk, from 2,000 followers, from a niche nobody had mapped yet. That's not a coincidence. That's the pattern. Here are the five insights from ConvoRoom guests to supercharge your week.
#1: Start ugly, start now (Ish Sandiford)
Ish went live for two and a half hours at a time, showing full workouts — bad lighting, no script, no strategy. He wasn't chasing numbers. "If I got one like, I felt good." That posture — low ego, high consistency — is what separated him before the followers arrived. You don't need a polished entry point. You need a real one.
#2: Stop hiding behind your company (Justin Malone)
Justin's whole consultancy exists to solve one problem: entrepreneurs who think their brand is their business. It's not. People buy from people. Your logo can't build trust. Your face, your story, and your point of view can. Step out from behind it.
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#3: Counter the first offer — at least once (Ashley Wilson)
Ashley is a casting director who has sourced talent for television, YouTube, and brand campaigns for years. Her inside take: "At least 70% of the time, the first offer is just where we'd like to be — it's not the cap." Most creators leave money on the table by treating the opening number as final. It isn't. Ask once.
#4: Tell everyone. Be annoying about it. (Brittany Hennessy)
Brittany wrote the book on influencer business strategy — literally. Her single, non-negotiable piece of advice: "No one can help you, no one can open a door for you, if they don't know you're standing there." Most creators stay invisible by accident. They built the thing. They just forgot to say so. Out loud. Repeatedly.
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#5: Chase presence, not numbers (Anthony Morell)
Anthony's metrics were low for a long time. Tumbleweed low. What he kept doing was showing up consistently and engaging authentically. "Chase your presence, not the impressions." The people who engaged with him a year ago are now inviting him to things. Depth compounds in ways reach doesn't.
If you’re reading this far…
I hope this message finds you well. I’m sharing from my heart in hopes that you will be inspired to unearth and live out your God-given purpose. Hopefully, something I said resonated. I would love to hear from you if so. Please feel free to reach out to me on social media.
FYI: I’m mostly active on LinkedIn these days. If you were forwarded this message, you can subscribe here to receive thoughts like this directly in your inbox. And don’t forget to check out the latest episode of my podcast, ConvoRoom with Mark Allen Patterson.