Here’s to a Remarkable Monday, my friend. Let’s get right to it.

Today, we explore the sunk-cost fallacy.

But first, a special thanks to our affiliate, Amazon. Check out the book I consider to be the GOAT of all personal development books.

What is the sunk-cost fallacy? Just so we’re on the same page, the sunk-cost fallacy is a thinking pattern where we feel compelled to keep investing in something—money, time, or effort—because we've already invested so much that we don't want it to feel like a total loss.

2023 was a monumental year for me. I finally gave myself the grace to embrace what my career could look like without music at the center of it. That was major for me because, up until that point, music was what I was most passionate about and afforded me the most lucrative opportunities—or so I thought.

I had to be reminded of what I was really passionate about. I love connecting audiences to transformative experiences. Whether through a song or writing this email to you today, the mission is to make that connection for people. That is when I feel most alive in the work that I do.

Now more than ever, I am fulfilled and find so much joy in work and life, simply because I leaned into the prospect of challenging a limited belief. Making this change wasn’t easy, and it sure didn’t happen overnight. But it was most certainly worth it as I reflect today.

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If you are reading this far…

I hope this message finds you well. I’m sharing from my heart in hopes that you will be inspired to unearth and live out your God-given purpose. Hopefully, something I said resonated. I would love to hear from you if so. Please feel free to reach out to me on social media. FYI: I’m mostly active on Instagram these days. If you were forwarded this message, you can subscribe here to receive thoughts like this directly in your inbox. And don’t forget to check out the latest episode of my podcast, ConvoRoom with Mark Allen Patterson.

See you next Monday,