Why no one’s engaging with your content

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Hey friend,

You post something meaningful.
Crickets.

No likes. No comments.
You wonder if anyone’s even paying attention.

Here’s the truth: they’re not ignoring you.
They just don’t feel like you’re talking to them.

People don’t connect with content. They connect with people.

There’s a name for this: parasocial interaction.
It’s the one-sided bond we feel with creators who seem relatable, real, and consistent.

That’s why I stopped striving for perfection in creating content and started connecting.
Like I did here—I called you friend. I described something you’ve probably felt.
I didn’t talk at you. I talked to you.

See what I did there?

In the spirit of you not letting the start stop you, and getting your message out to those who need to hear your voice, I curated a couple of articles to inspire you:

#1: Why I Started Filming My “Boring” Life—and Why You Should Too

#2: You Don’t Need a Fancy Camera — You Just Need to Know This

If you are reading this far…

Did this email make you think of a friend on the same journey? If so, hit forward. We grow better together.

I hope this message finds you well. I’m sharing from my heart in hopes that you will be inspired to unearth and live out your God-given purpose. Hopefully, something I said resonated. I would love to hear from you if so. Please feel free to reach out to me on social media. FYI: I’m mostly active on Instagram these days. If you were forwarded this message, you can subscribe here to receive thoughts like this directly in your inbox. And don’t forget to check out the latest episode of my podcast, ConvoRoom with Mark Allen Patterson.

See you next week,