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Happy Monday!

You’ve got ideas, half-written drafts, and a folder full of maybes. You post sometimes, but mostly? You second-guess everything. “Is this helpful?” “Does anyone even care?” You’re not lazy. You’re just unclear. And when you're unclear, even your best ideas stall.

Here’s the truth: Clarity doesn’t appear. It’s built. And it starts with one sentence.

Who Do You Serve?

This is the question that changes everything. Who do you help, and what problem do you solve for them? Write this clarity statement today: “I help [WHO] [DO WHAT] so they can [INSERT TRANSFORMATION HERE].”

A few examples to get your wheels turning:

• I help visual artists market their work so they can sell more without feeling pushy.

• I help photographers build a brand that attracts dream clients.

• I help designers create high-converting portfolios so they can get better freelance gigs.

• I help crafters and makers turn their hobby into a thriving Etsy shop.

This clarity statement gives direction. Your content gets sharper. Your offers get clearer. Your message starts hitting the right people.

A Conversation That Brought It Home

I recently had a conversation with Rico Incarnati to kick off Season 2 of my ConvoRoom podcast. Rico leads social media strategy for the #1 ranked podcast globally—so when he talks about audience and messaging, we listen.

Just One More Thing…

I put together a list of 8 books every purpose-driven leader should read this year—no fluff, just high-impact reads that will sharpen your mindset, leadership, and clarity.

👉 [Read the full list here]

If you are reading this far…

Did this email make you think of a friend on the same journey? If so, hit forward. We grow better together.

I hope this message finds you well. I’m sharing from my heart in hopes that you will be inspired to unearth and live out your God-given purpose. Hopefully, something I said resonated. I would love to hear from you if so. Please feel free to reach out to me on social media. FYI: I’m mostly active on Instagram these days. If you were forwarded this message, you can subscribe here to receive thoughts like this directly in your inbox. And don’t forget to check out the latest episode of my podcast, ConvoRoom with Mark Allen Patterson.

See you next week,